Thursday, 1 August 2013


The following is the report from DWS 2013. For the 2014 edition see here

It has been an out-of-the-ordinary adventure. This was our second - and oversuscribed - edition at Kingston University London, where we experience the design of places through the sense of smell.

Design With Scents 2013 has seen 15 participants from all over Europe participating in our 5-week scent marathon and an extraordinary panel of guest speakers. Delegates came from perfumery, marketing/advertising, design, wine, fashion and education.

On Monday we embarked on a sensory experience of perfume ingredients and looked at the relationship between scent and space. We had the chance to hear from Will Andrews, Fragrance Scientist at P&G about his experience creating designer fragrances and communicating perfume.

Jo Norman, Christophe Laudamiel, myself with some of the participants.

The cross-sensory study of ingredients continued on day 2, followed by a fascinating journey through the history of perfume with Jo Norman. Master Perfumer Christophe Laudamiel joined soon after, with a mind-blowing lecture where he shared his experience in fragrance making and air scenting. 

Divided in "Scent Agencies", on Wednesday students started to work on their scent design solutions. They received inspiration from Jenny Tillotson from Central St. Martins / Cambridge where she researches and teaches about textiles and scents and Dr. Victoria Henshaw, Manchester University, who investigates the relationship between scents and urban design.

Thursday began with John Ayres, who talked about fragrance and the creative process. Together we took the students through the process of "translating" ideas with fragrance. The creation session was followed by Odette Toilette who shared her experience organising perfume events in London. 

After a few hours sleep (we had a dinner on Thursday evening!), participants presented their final projects on Friday. The design solutions they produced were quite impressive, as a result of a strong creative process. To finish, we went on a trip to London where we visited local perfumer Ormonde Jayne and had some very well deserved drinks (on which we must thank the generosity of our friend Barat!).

Speakers, tutors and students: I have learned so much from you! It has been a true delight to take this journey with you and am so happy and grateful that what started one year ago as an experiment is now a very much enjoyed course in the world of perfumery and design!

Thank you to my co-lecturers Jo Norman, John Ayres and to Kingston for believing in this format and all the hard work making it happen together. Thanks to the guest speakers and the participants for their enthusiasm. 

To all of us!

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