SAVE THE DATE: 21.06.12

BRITISH SOCIETY OF PERFUMERS

in association with The Hub King’s Cross presents 

Perfume: Space and Body for the Human Experience 

An interactive, sensory presentation by Nicola Pozzani - S Sense

Thursday 21st June 2012 - 6.30pm for 7.00 pm start

Today, perfume is used on bodies and in places to enhance how they smell. However perfume goes way beyond the realm of fragrance. The sense of smell is an untapped human resource and perfume, a powerful tool that can enhance people’s lives.

Sharing his sensory background and current perfume education venture, Nicola Pozzani founder of S Sense will engage with the audience, question our perception of perfume and how it can change in the future. 

Attendees will discover how the sensory experience of perfume is bringing value to individuals and organisations. The evening will also be an opportunity to discover the “Design With Scents“ course at Kingston University and the BSP 2013 Training weekend.

Nicola Pozzani, also known as Synesthetic Provocateur, is the founder of S Sense The Senses Of Perfume, sensory training company. He is also teacher for Kingston University and the BSP. Nicola received perfume training by perfumer Jean Claude Ellena at the Università dell’Immagine of Milan, and English teaching training by Cambridge University. He has been designing sensory training projects on scents for companies, major perfume/beauty brands and charitable foundations. Nicola aims to be an ambassador for the use of perfume as an enabler of well being, mindfulness, collaboration and innovation. www.ssense-perfume.com

Nicola Pozzani “It is my mission to bring the benefits of perfume to a wider audience and partnering with he BSP is an exciting and wonderful opportunity to do this”

Free for members, £10 non members – Tea and Coffee available and Pay Bar Venue: The Hub King’s Cross, London. 34 B York Way. London N1 9AB, UK

+44 (0) 207841 3450 kingscross.hosts@the-hub.net

Hub Kings Cross is a co-working space for social entrepreneurs based in London. The Hub is an inspiring global community of social enterprises, environmental companies and sustainable businesses. HUBs are uniquely designed spaces that provide a creative environment as well as a professional infrastructure to work, meet, learn and connect. The HUB is designed to facilitate the creation of sustainable impact through collaboration. http://kingscross.the-hub.net/

Please confirm attendance to Bspsecretary@aol.com. Payment can be made by cash, cheque (payable to The British 

Society of Perfumers) or by BACS (Please contact Bspsecretary@aol.com for details)

Visit the BSP website for news and details of other forthcoming events www.bsp.org.uk

READING INTERRUPTED

"Has it ever happened, 

that as you were reading a book, 

you kept stopping as you read, 

not because you weren’t interested, 

but because you were: 

because of a flow of ideas, stimuli, associations? 

Simply put, 

have you ever read while looking up from your book?"

 

-Roland Barthes-

Almost ten years ago as I had the greatest opportunity to receive a scholarship and attend UNIVERSITà DELL'IMMAGINE, MA of the five senses in Milan, where I met a wealth of fantastic teachers. 

Amongst them, my now fantastic friend Letizia, who has dedicated her life (and one a PhD) to the pleasure of reading. She started a blog, which I find essential and thought-provoking.

It's called readinginterrupted.

May your readings be always scented my special friend!

Nicola

ACQUA ALLEGORIA'S SONATINA

Last Friday at the Institute of Philosophy researchers from Oxford University and the audience (including me) were discussing about the connections between scent and sound stimuli.

There may or may not be a scientific explanation, however our human senses and instinct play a special role in saying that there are some correspondences, like our old dear friend Baudelaire used to say.

Today I then decided to make an experiment. I sprayed on my musician friend Guerlain's Acqua Allegoria Pamplelune, asking what it sounded like to her.

Without her knowing anything about the perfume, she played a sonatina, referring to a simplistic, child-like accord. She said that "some violins are in there too". From wikipedia: a sonatina is a shorter, light in character composition.

Just referring to Maison Guerlain's own words, the perfume is described as a "short but concentrated formula, result of an alchemy of simplicity and sophistication". 

If you like the subject see my sound/scent interview for the perfume magazine and my synesthetic workshops on scents.

Feel free to leave a comment!

Nicola

COME TO OUR DESIGN WITH SCENTS COURSE!

As part of my quest to push perfume education and give people the chance to explore the beauty and power of creating a story through smell, I have created, with perfume ambassadors Johanna Norman and John Ayres the first-ever DESIGN WITH SCENTS course. It's gonna happen next July at Kingston University London, UK. Book your place here (accommodation is provided). Looking forward to seeing you there! Nicola